Recently, a delegation including Deputy Secretary of the Party Leadership Group and Director of the Personnel Department of the Federation of Industry and Commerce of Pudong New Area, Shanghai, Member of the Party Committee of Tangzhen Town, and President of the Tangzhen Chamber of Commerce, visited Shanghai Consair Refrigeration Co., Ltd. Through on-site inspections, seminars and exchanges, the delegation gained an in-depth understanding of the development history and innovative practices of this "invisible champion" enterprise that has specialized in the industrial chiller segment for 20 years.
The Survival Wisdom of "Innovation-Driven Growth" Enterprises: Focus on Niche Segments and Forge Core Competitiveness
Stepping into the production workshop of Shanghai KANSA Refrigeration Co., Ltd., the visiting delegation was first impressed by the enterprise’s sophisticated and efficient production lines. Over the past 20 years, KANSA Refrigeration has perfectly embodied the value of "dedication."
As the company's leader stated: "We have always persisted in delving deep into the niche segment of industrial chillers, building our own core team and technological base. Through the comprehensive development of domestic and foreign trade, and leveraging the brand equity accumulated over 20 years as added value, we have still achieved year-on-year growth in sales despite the current fiercely competitive market environment."
Digital Transformation: Marching Toward a "Lights-Out Factory" to Achieve Cost Reduction and Efficiency Improvement
During the visit, the enterprise’s digital transformation projects attracted special attention from the delegation. KANSA Refrigeration is actively advancing intelligent transformation, striving to build itself into a "Lights-Out Factory" and significantly improve production efficiency through automated and information-based means.
"Digital transformation is not an option, but a survival imperative. By introducing intelligent production lines and management systems, we have achieved refined management of the production process, effectively reduced costs, and improved market response speed."
Aligning with National Strategies: Targeting Emerging Industries and Developing Innovative Products
During the seminar and exchange session, KANSA Refrigeration demonstrated its strategic vision of aligning with the national development direction. In response to the special requirements for refrigeration equipment in emerging industries such as the new energy sector and semiconductors, the enterprise has specially developed innovative products including high-precision chillers and new energy test chillers.
A leader from the Federation of Industry and Commerce of Pudong New Area commented: "KANSA has always kept abreast of the national development trends and focused its R&D efforts on supporting equipment for emerging industries. This forward-looking layout has enabled them to gain an advantageous position in the market competition."
Adhering to the "Going Global" Strategy: Multi-Channel Promotion to Expand the Global Market
KANSA Refrigeration's market strategy reflects the global vision of small and medium-sized enterprises (SMEs). The company not only actively participates in the Canton Fair but also takes proactive steps to expand overseas, promoting its products on multiple domestic and international social media platforms such as Douyin, WeChat Channels, TikTok, and Facebook.
"We adhere to the 'Going Global' policy and are not content with the domestic market; instead, we have set our sights on the global stage. Through multi-channel promotion, our products have entered numerous countries and regions, achieving genuine transnational operations," shared the company's leadership.
Patriotic Sentiments and Social Responsibility: Building Independent Brands to Enhance Industrial Supporting Capabilities
At the seminar, the patriotic sentiments and social responsibility of the enterprise’s founder left a profound impression on the visiting delegation. As an independent brand, KANSA Refrigeration not only focuses on product quality and technological innovation but also strives to drive the progress of the industry through its own development. "KANSA’s goal is not only to produce high-quality products and build an excellent enterprise but also, through our efforts, to bring Made in China to the world, enhance the overall level of industrial supporting capabilities, and create greater social service value."
Visiting Insights: Going Deep into Enterprises to Deliver Targeted Services
This on-site visit not only showcased KANSA Refrigeration’s unique survival strategy amid fierce market competition but also provided valuable insights for the delegation from the Federation of Industry and Commerce of Pudong New Area on how to better serve small and medium-sized enterprises (SMEs): visit more enterprises, go deep into the frontlines, listen to their true voices, and understand their urgent needs. Only by truly understanding enterprises can we deliver more targeted and effective supporting services, helping more SMEs grow into "invisible champions" in niche segments.
Recently, a delegation including Deputy Secretary of the Party Leadership Group and Director of the Personnel Department of the Federation of Industry and Commerce of Pudong New Area, Shanghai, Member of the Party Committee of Tangzhen Town, and President of the Tangzhen Chamber of Commerce, visited Shanghai Consair Refrigeration Co., Ltd. Through on-site inspections, seminars and exchanges, the delegation gained an in-depth understanding of the development history and innovative practices of this "invisible champion" enterprise that has specialized in the industrial chiller segment for 20 years.
The Survival Wisdom of "Innovation-Driven Growth" Enterprises: Focus on Niche Segments and Forge Core Competitiveness
Stepping into the production workshop of Shanghai KANSA Refrigeration Co., Ltd., the visiting delegation was first impressed by the enterprise’s sophisticated and efficient production lines. Over the past 20 years, KANSA Refrigeration has perfectly embodied the value of "dedication."
As the company's leader stated: "We have always persisted in delving deep into the niche segment of industrial chillers, building our own core team and technological base. Through the comprehensive development of domestic and foreign trade, and leveraging the brand equity accumulated over 20 years as added value, we have still achieved year-on-year growth in sales despite the current fiercely competitive market environment."
Digital Transformation: Marching Toward a "Lights-Out Factory" to Achieve Cost Reduction and Efficiency Improvement
During the visit, the enterprise’s digital transformation projects attracted special attention from the delegation. KANSA Refrigeration is actively advancing intelligent transformation, striving to build itself into a "Lights-Out Factory" and significantly improve production efficiency through automated and information-based means.
"Digital transformation is not an option, but a survival imperative. By introducing intelligent production lines and management systems, we have achieved refined management of the production process, effectively reduced costs, and improved market response speed."
Aligning with National Strategies: Targeting Emerging Industries and Developing Innovative Products
During the seminar and exchange session, KANSA Refrigeration demonstrated its strategic vision of aligning with the national development direction. In response to the special requirements for refrigeration equipment in emerging industries such as the new energy sector and semiconductors, the enterprise has specially developed innovative products including high-precision chillers and new energy test chillers.
A leader from the Federation of Industry and Commerce of Pudong New Area commented: "KANSA has always kept abreast of the national development trends and focused its R&D efforts on supporting equipment for emerging industries. This forward-looking layout has enabled them to gain an advantageous position in the market competition."
Adhering to the "Going Global" Strategy: Multi-Channel Promotion to Expand the Global Market
KANSA Refrigeration's market strategy reflects the global vision of small and medium-sized enterprises (SMEs). The company not only actively participates in the Canton Fair but also takes proactive steps to expand overseas, promoting its products on multiple domestic and international social media platforms such as Douyin, WeChat Channels, TikTok, and Facebook.
"We adhere to the 'Going Global' policy and are not content with the domestic market; instead, we have set our sights on the global stage. Through multi-channel promotion, our products have entered numerous countries and regions, achieving genuine transnational operations," shared the company's leadership.
Patriotic Sentiments and Social Responsibility: Building Independent Brands to Enhance Industrial Supporting Capabilities
At the seminar, the patriotic sentiments and social responsibility of the enterprise’s founder left a profound impression on the visiting delegation. As an independent brand, KANSA Refrigeration not only focuses on product quality and technological innovation but also strives to drive the progress of the industry through its own development. "KANSA’s goal is not only to produce high-quality products and build an excellent enterprise but also, through our efforts, to bring Made in China to the world, enhance the overall level of industrial supporting capabilities, and create greater social service value."
Visiting Insights: Going Deep into Enterprises to Deliver Targeted Services
This on-site visit not only showcased KANSA Refrigeration’s unique survival strategy amid fierce market competition but also provided valuable insights for the delegation from the Federation of Industry and Commerce of Pudong New Area on how to better serve small and medium-sized enterprises (SMEs): visit more enterprises, go deep into the frontlines, listen to their true voices, and understand their urgent needs. Only by truly understanding enterprises can we deliver more targeted and effective supporting services, helping more SMEs grow into "invisible champions" in niche segments.
